Why virtual eventsdeserve to be considered

We’ve all had to adapt a lot since March 2020; setting up offices in our living rooms; seeing family and friends over video; eating restaurant food at home and, for many, having to juggle work and homeschooling kids.

All of us have developed new ways to work, connect with people and enjoy our days, despite living with a constantly evolving web of restrictions. We’ve also seen businesses look for new ways to connect with their audiences and get their messages across, at a time where getting everyone into one room is at best irresponsible, at worst, impossible.

Fortunately, we truly believe you can put-on events, tell your stories, and build a special experience, without having to hire a venue. Virtual conferences have been a great hit over the last year, after all, why would you cancel or delay your events, especially at a time when you need to be noticed, stand-out and connect with your audience?

Of course, a virtual event is not the same as a live one. I love the buzz of a live event, a big deadline to hit and the atmosphere of people coming together in one room to hear stories being told. There is nothing like it. But, a well-executed virtual event presents unique opportunities you can enjoy and is an excellent way to bring a team together. Adapting to virtual events is a challenge for businesses, but it’s those who don’t adapt, that may find they struggle down the line.

Virtual conferences don’t have to be a world apart from big events. Not only are virtual events naturally more environmentally friendly and cost effective, but they can reach an even larger audience than would have been possible. And there’s still plenty of exciting things to think about too. Instead of looking for the perfect venue, ask yourself:

• How do you want to present this online?
• Will it be live or pre-recorded?
• Do you want a green screen?
• Will you introduce presenters up front and then voice over the slides or mix slides and presenter footage?

We can help you answer these questions, and plenty others like them, in order to work out what will be best for you and your audience. With good design, helpful animation, and an engaging story, you will have everything you’d need to take your audiences on a journey, and encourage buy-in for your messaging.

The way we prepare for a virtual conference isn’t all that different to an in-person event. As a team, we come up with ideas and overarching themes, then work to make them a reality, bringing a conference to life along the way.

We ensure the slides are connected and the presentations are unified, always ensuring that, even though they could be presented by different people and on different topics, the underlying message remains consistent. We do this by working closely with our clients to pull out their key messages and make sure they are getting across what they need to.

Alongside this, as we work on each slide, we also work to help our clients, the presenters, feel comfortable and excited about what they’re presenting. We want them to be proud of the results, not just present another PowerPoint.

Live events will undoubtedly make a grand return in the coming months and years, but virtual conferences are here to stay as well. Used well, they could be a valuable, beautifully crafted tool for your business event.