CASE STUDY 4
PROJECT: RETAIL MEDIA PRESENTATION TOOLKIT
dunnhumby
THE BRIEF: To create a Retail Media Toolkit that communicates dunnhumby’s value proposition for advertisers and CPG brands.
DELIVERABLE: An interactive presentation created in PowerPoint.
“Being the first time we worked with Sixteen By Nine, we were impressed by their ability to embrace our brand guidelines and apply them in an animated format. They delivered a presentation that is both engaging and practical and they have been a pleasure to work with.”
Victor Fenes, Product Marketing Lead
BACKGROUND
dunnhumby empowers brands and retailers to maximise their potential and make smarter decisions through data science. With a global workforce, their sales and media planning teams required a standardised sales presentation that could be used across all markets, which would give a true reflection of the exceptional work and results dunnhumby delivers for its clients.
The presentation needed to be editable so that it could be tailored to meet the needs of individual customers as well as interactive so that presenters could adapt the delivery of the presentation in a live environment.
THE SOLUTION:
A single, interactive presentation built in PowerPoint with animation to bring the content to life and help tell dunnhumby’s story more clearly.
CREATIVE DIRECTION
Working with dunnhumby’s brand guidelines and assets, we developed a bespoke presentation visual identity for the toolkit. Combining photography, icons and illustration to help simplify some of the more complex elements on data science. The toolkit is highly visual and engaging – somewhere between presentation and video.
CONTENT DEVELOPMENT
Taking dunnhumby’s working content, we reordered the narrative so that it would better resonate with the audience and reworked the messaging to make it work harder for the chosen format.
INTERACTIVITY
The toolkit was designed with an easy-to-use navigation system that allows presenters to jump straight to another section or back to a previous section if required. Giving the audience a seamless experience and making them feel that the presentation has been tailored to their needs.
PRACTICALITY
We built the toolkit in PowerPoint, links and all, so the central product marketing team can make updates as required. What’s more, the toolkit contains templates and user instructions to help guide their presenters on how to adapt the presentation for the needs of their clients.
